Portrait of Hossam Btety

Built to be remembered. Brands with a lasting mark.

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About
30+Brands built
14Countries
KSAMinistries & government entities
SuezBased in Egypt

Hi, I'm Hossam Btety, a Suez-based graphic designer driven by a deep passion for visuals, advertising and, above all, building brands.

That passion has led me to build 30+ successful brands across the world. Some came as private clients through the most honest marketing channel there is, word of mouth. Others came through the agencies I've worked with. I also work regularly with ministries and government entities in Saudi Arabia, where precision, consistency and attention to detail matter most.

I use AI; it doesn't use me.

It's a core part of my workflow, helping me organize and speed up the process, while the ideas, the direction and the final creative call stay mine.

Worldwide

Brands built across 14 countries

Canada United States Brazil Australia Saudi Arabia South Africa Egypt Norway Oman Malaysia Syria Jordan United Arab Emirates Netherlands
Selected work

Recent projects

My latest projects. Each one opens the full case study on Behance.

All projects on Behance ↗
Services

My packages are sent to you automatically the moment you message me on WhatsApp.

Let's talk and build something remembered forever.

  • Every project starts with a conversation. I take time to understand your project and whether it's the right fit, because I don't take on everything. I need creative room, projects that push me forward and grow my network and track record, and work that never goes against my faith or my principles.

    Delivered in 3–4 weeks

    1. 01Fit checkWe talk through your project and see if it's right for both of us.
    2. 0250% depositThe project is booked with 50% of the total fee.
    3. 03StrategyPositioning, audience and direction, before any design.
    4. 04LogoThree logo directions. We pick one together and refine it.
    5. 05Visual identityColors, typography and the visual elements of the brand.
    6. 06ApplicationsPrints and brand touchpoints, ready to use.

  • Before any design, I take time to understand your brand or the task in front of us: how you think, what you're aiming for, and the product you're selling.

    That's how every campaign and design ends up working for you, driving sales or reaching the real audience you're trying to target, not just looking good.

    Timeline set together in our kickoff meeting

    1. 01UnderstandYour brand, your product and the goal behind the task.
    2. 02AlignYour audience, your message and what success looks like.
    3. 03DesignCampaigns and visuals built to serve that goal.
    4. 04DeliverFinal files, ready for every platform you need.

  • An infographic turns numbers into something people actually understand. It isn't just stacking data on a page.

    I build every infographic on carefully planned grids, so the viewer's eye moves through the design naturally and stays connected to the data the design is meant to deliver.

    For ministries, media and brands

    1. 01Grid firstA structured layout that guides the eye from point to point.
    2. 02Clear hierarchyThe most important number is the first thing you see.
    3. 03Brand visualsHigh-contrast design in your brand colors.
    4. 04Data connectedEvery visual element tied back to the message.

  • A visual article takes an engaging topic packed with data and a lot of text, and tells it as a story.

    The goal is to make the information and the story easy to follow, with continuity in how the information is explained and delivered, and continuity in visuals designed specifically for your topic.

    My role on these projects was the visuals. The text was placed on each report's website in different ways so it could be animated and interactive, which is why the text in the files you'll see isn't laid out at its best. It's there to show what each scene was about and what it set out to tell the viewer.

    Storytelling with data

    1. 01ResearchThe topic, the data and the story worth telling.
    2. 02StorylineThe flow from the first frame to the last.
    3. 03Visual systemVisuals designed specifically for your topic.
    4. 04ArticleOne continuous visual story, ready to publish.

  • Manipulation is fantasy design: merging two worlds, or two things that hardly ever meet, into one believable image.

    It's mostly used for unusual, intriguing ads that stop people mid-scroll, and most of the time it becomes the key visual of a campaign. Every piece is built by hand, so it takes time to get right.

    Made by hand, no AI

    1. 01ConceptThe idea and the two worlds we're bringing together.
    2. 02SourcingGathering and shooting the right elements.
    3. 03CompositingLight, shadow and perspective matched by hand.
    4. 04Key visualA final image ready to lead the campaign.
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